REVENUE

$100M per year

EMPLOYEES

400+

THE TEAM
  • Website Producer
  • Marketing Strategist
  • UX, UI & Graphic Designers
  • Content adaptors
  • Front end & back end developers
  • Quality Assurance Specialists
OUTCOMES
  • 615% increase in monthly subscriber growth
  • 49% increase in organic search visitors
  • 44% increase in lead pipeline growth
  • 143% increase in sales qualified leads

The Challenge

Exertherm, a small company based in the UK, sought to develop a website that would align with their ambition to stand alongside well-established billion-dollar corporations. Their previous website was inadequate for this goal. It failed to represent their brand effectively, guide visitors through the pages meaningfully, or implement a strong lead capture strategy. Additionally, it was plagued with coding issues that impeded their SEO efforts.

The Solution

Prodigitas worked closely with the marketing head of Exertherm to build a strategy aligned with their goals. This structured phase included an audit of the existing website, defining buyer personas, designing buyer journey and a structured methodology for lead capture. This was followed by a phased approach covering wireframing, design and build of the new website. The outcome was a new website with vastly more impactful branding, visitor interest segmentation, and improved automation.

Value Add

  • Strategic approach to website redesign
  • Customer focused, growth oriented approach
  • Cross functional skillsets
  • Tightly controlled processes
  • Cost effective