Data Collection & Management
Prodigitas helps you identify tracking solutions that let you collect behavioural data on-site, view-through and click-through data on all advertising formats and measure click-through rates & are suited to you unique requirements
For agencies, there is extra emphasis on tracking data – big data, mobile data, performance data, campaign data, product data and even data about how the data is tracked. Strong campaigns require powerful data analysis, human & technology capabilities & that’s where we come in.
Insights that go beyond vanity metrics
- Who is coming to your site, and what are those people doing once they get there?
- What channels are driving buying customers?
- Who is converting?
- What conversions are deepening relationships?
- What conversions are driving revenue?
- Who is buying multiple times?
- What’s your lifetime customer value?
- What are your churn rates?