Causeway, a UK based SaaS for the construction industry, leverages Prodigitas' diverse cross functional marketing skills to drive business growth.
REVENUE
$80M + per year
EMPLOYEES
500+
THE TEAM
- Program Director
- HubSpot Technologists
- HubSpot Developers
- Graphic Designers
OUTCOMES
- Faster campaign launches with an average turnaround time of 3 days
- Speedy production of various marketing assets
- Saved over 4000+ hours of internal bandwidth
The Challenge
Since 2021, Causeway has been in a high growth phase with innovative products being launched and multiple acquisitions. They faced a critical hurdle to scale and launch numerous marketing campaigns in parallel. Bandwidth was a big concern. To launch campaigns across multiple channels, creating various types of marketing assets and building custom modules, was an ongoing need. It was resulting in diverting valuable internal resources from more crucial areas of focus.
The Solution
Prodigitas deployed a cross functional team comprising designers, developers, HubSpot specialists and videographers to support Causeway's growing needs. The team, headed by a program director, quickly embedded as an extended arm of the marketing and communications team; producing on brand marketing and web assets at scale. Additionally, the team also supports the product and brand managers at Causeway with new initiatives and custom coding requirements.
Value Add
- Fast off the blocks
- Diverse marketing, martech and marketing ops skillsets
- Experienced, nuanced and empathetic team
- Transparent work practices
- Internal culture of ownership and accountability