Causeway saves 100 hours a month with Marketing Ops Service

Causeway is the only global software provider that provides end to end solutions via their cloud platform to the construction industry.  Their products provide in-depth functionality at each stage of the process, helping their customers to increase their delivery, profitability and environmental performance.

Causeway is in a high growth phase with innovative products being launched and numerous acquisations. They faced a critical hurdle to scale and launch numerous marketing campaigns in parallel.  Bandwidth was a big concern. To launch campaigns across multiple channels, creating various types of marketing assets and building custom modules. This was an urgent need. It was resulting in diverting valuable internal resources from more crucial areas of focus. 

Prodigitas worked as an extended arm of Causeway's marketing team. We provided access to our diverse cross functional team to address their marketing needs. With an experienced account manager  as the point person, we on boarded to their project management software, Wrike, quickly. Within a week of starting, we started working on and delivering marketing assets, building campaigns and  migrating blogs.

We quickly understood the brand and marketing team requirements. Working closely with the HQ team, we developed an  efficient process to receive briefs and handover the builds/ assets to marketing teams across multiple verticals. We were able to deliver tasks quickly and in a timely manner. Be it building email or landing page templates or ebook, inforgrahics, social post or video edits, we were providing support across a variety of tasks.