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The largest domain registrar in Australia with the breadth of their offering extending from helping small businesses build an online presence.
After a year of providing this service, we helped expand their service offerings; they started upselling SEO and PPC services. This wasn’t a walk in the park though – it took almost 6-8 months of prospecting – working everyday at identifying, analysing and providing them qualified leads to approach. Like every good story, our efforts started showing results – we got our first client in October, 2008. Soon, we were managing a portfolio of 350+ SEO customers.
Even with high volumes, we managed to work at 96-97% accuracy without any automation. However, we soon reached a point where the massive volumes went outside our percieveble scope; necessitating automation. An automating process was first conceptualised, which culminated in the creation of CakeWalk – a proporietary tool for end-to-end project management.
A new chapter got added to the story when we started getting PPC client. Soon we were handling 100+ accounts, for which we streamlined the process as well.
All this while, the domain registrar was handling the development of websites in-house – something that was neither profitable nor scalable. Since we had an excellent understanding of their client base, we pushed for a Gallery Solution for achieving a streamlined development process. This would result in the first cut of the website being complete in 5 days! This was a hit with the clients, and resulted in us going from being a vendor for them, to being a solutions partner.
Today, the story has turned into a fairytale – we help them generate and average monthly revenue of approximately AUD 2.5 Million, with better-than-ever profitablility and margins.
Developing the service
After rigorous client research for the Australian market, result-driven packages are created fot the domain registrar, designed to convert leads into customers
Training & Incentives
The sales staff were trained to effectively leverage the pre-sales assets developed and provided to them by us. Additionally, an incentives scheme was set in place to encourage the team and drive sales
From the point a client signs up , milestones are defined and followed from the very first day where the Project Manager communicates with the customer on a weekly basis.
Potential bottlenecks are preemtively highlighted to the domain registrar’s account managers, ensuring the smooth handling of potential issues
WordPress sites developed every year