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The client is a white-label SE0 / PPC / SMO services provider with over 2000 online properties across 100 industry niches.
Identifying the Gaps
Identifying all gaps in the current workflow was an essential step to creating the solution. Some issues that had started creeping in included:
This phase equipped us with the valuable knowledge about the existing weaknesses
Conceptualizing the Solution
Conceptualizing a framework to fill the gaps was not a watertight process. We had to keep the framework flexible and robust enough to withstand dynamic changes in the working and scalability. This led us to pre-empt some ideas into the framework keeping in mind the future need scenarios. The key features of the framework included:
Developing the App
Developing, testing and upgarding the application to be infinitely scalable and to dynamically meet changing requirements was a daunting task. The application went through rigourous testing phases. It wasn’t perfect from get go either. We tasted a couple of bitter failures here and there before successfully rolling out the final version for the client.
improvement in turnaround time
saved every year
Total Savings per year (AUD)